Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time

Snapchat Remains Teens’ Favorite Social Platform, Instagram Their Top Marketing Channel Snapchat has remained the top social platform among teens, who also see Instagram as the best way for brands to communication with them, according to Piper Jaffray’s latest semi-annual “Talking Stock with Teens” survey. MarketingCharts LinkedIn Teamed Up With Tenor to Add GIFs to […]

What Content Marketers Can Learn From an Adept Dungeon Master

It’s probably not news to you that 91% of B2B brands use content marketing to attract, engage, nurture, and convert their audience. However, it might be surprising to learn that only 9% of those brands rate their content marketing as “sophisticated.” Sophisticated meaning that their content marketing is successful, scales across the organization, and provides […]

Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows

Influencer Marketing Has Hit Cryptoworld The proliferation of cryptocurrencies over the past several years has led to a sharp recent increase in the number of paid influencers hired to help promote and legitimize both small and large players in the cryptoworld. Digiday Google launches Reach Planner for YouTube & video ad forecasting in AdWords Google […]