Business In The Black

Custom Websites from $99 to $399

By - webmaster

Ready Player One: Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos

Over the years, content marketing has made incredible strides. What used to be considered more 8-Bit tactics such as print and articles, have evolved into more immersive tactics like interactive and video which truly brings audiences into the “game”.

And while the days of 2D 8-bit side scroller content may be gone, that doesn’t mean we should abandon everything we’ve learned about content.

To help uncover some of the tried and true content marketing tactics that have stood the test of time, we’ve tapped into the minds of some of Content Marketing World’s top speakers who shared expert advice in our new eBook: The Ultimate Guide to Conquering Content Marketing.

But first, here are some fun fun 8-bit videos featuring your favorite content marketing experts and a preview into the type of game-winning advice you can find in our new guide.

Content Marketing Strategy Experts

Featuring: Robert Rose, Nichole Kelly, Tim Washer, Ellie Mirman, Peter Krmpotic and Tamsen Webster

Content Marketing Planning

Featuring: Amanda Todorovich, Courtney Cox, Eli Schwartz, Jay Acunzo, Carla Johnson, Heather Pemberton Levy, Zari Venhaus and Andy Crestodina

Content Marketing Creation

Featuring: Ann Handley, Melanie Deziel, Mitch Joel, Michelle Park Lazette, Pam Didner and Dave Charest

Content Marketing Amplification & Distribution

Featuring: Ian Cleary, Lee Odden, Vishal Khanna, Juntae DeLane, Doug Kessler, Joe Pulizzi, Justin Levy and Heidi Cohen

Content Marketing Measurement

Featuring: Christopher Penn, Mathew Sweezey, Michael Brenner, Michael Pratt, Ron Tite and Matt Heinz

34 Classic Content Marketing Tactics from Top CMWorld Speakers

Robert Rose
Chief Troublemaker, The Content Advisory
@Robert_Rose


Classic Content Tip: As part of the creation process, we have to ask how every piece of content we create delivers value to our audience first, and us second. It is an approach that will never fail. @Robert_Rose #CMWorld
Click To Tweet


 

Nichole Kelly
Chief Consciousness Officer, The Conscious Marketing Institute
@nichole_kelly


Classic Content Tip: Just because you can doesn't mean you should. Acting with integrity is a competitive advantage.@nichole_kelly #CMWorld
Click To Tweet


 

Tim Washer
PowerPoint Comedian/Emcee, Ridiculous Media
@timwasher


Classic Content Tip: Interview customers to get short, actionable advice that other organizations can learn from. This can be published via video, audio or a simple text Q+A. @timwasher #CMWorld
Click To Tweet


 

Ellie Mirman
CMO, Crayon
@ellieeille


Classic Content Tip: Time and time again, I turn to blogging: it's a simple way to house a variety of content even as it evolves to serve different media, channels, and strategies. @ellieeille #CMWorld
Click To Tweet


 

Peter Krmpotic
Group Product Manager, Adobe
@peterkrmpotic


Classic Content Tip: Aim for quick iterations, leading to faster insights, and creating a self-tuning system. @peterkrmpotic #CMWorld
Click To Tweet


 

Tamsen Webster
Founder & CEO, Find the Red Thread
@tamadear


Classic Content Tip: Find the truth that makes a problem impossible to ignore. @tamadear #CMWorld
Click To Tweet


 

Amanda Todorovich
Senior Director – Content & Creative Services, Cleveland Clinic
@amandatodo


Classic Content Tip: Great content answers questions and solves problems for your customers. When you do that – no matter what platform or format – it works and generates engagement every time. @amandatodo #CMWorld
Click To Tweet


 

Courtney Cox
Manager, Digital Marketing – Children’s Health
@courtewakefield


Classic Content Tip: No matter how marketing changes, listening will always be the greatest asset of a content marketer. @courtewakefield #CMWorld
Click To Tweet


 

Eli Schwartz
Director of Organic Product, SurveyMonkey
@5le


Classic Content Tip: Google’s non-English language ranking algorithm will always lag the advancements made in English search. @5le #CMWorld
Click To Tweet


 

Jay Acunzo
Founder, Unthinkable Media
@jayacunzo


Classic Content Tip: Prioritize resonance over reach, and the latter (and everything else you seek as a marketer) gets far easier. To do so, look for a small number of people reacting in big ways to your work. @jayacunzo #CMWorld
Click To Tweet


 

Carla Johnson
President, Type A Communications
@carlajohnson


Classic Content Tip: Put your customer first. Creating content that delivers value to them will always align your time, talent and resources with what delivers the best ROI. @carlajohnson #CMWorld
Click To Tweet


 

Heather Pemberton Levy
Vice President, Content Marketing – Gartner
@heatherpemberton


Classic Content Tip: Always look in your rearview mirror at the traffic driving to your content and further down the road at the next content asset in the buyer’s journey. @heatherpemberton #CMWorld
Click To Tweet


 

Zari Venhaus
Director Corporate Marketing Communications, Eaton
@zvenhaus


Classic Content Tip: Nothing beats knowing your audience. Today, there are so many more ways to target – the how is evolving, but nothing will ever replace understanding what drives your customers. @zvenhaus #CMWorld
Click To Tweet


 

Andy Crestodina
Principal – Strategic Director, Orbit Media
@crestodina


Classic Content Tip: Learn something useful… Try it… Test it… Then teach it. @crestodina #CMWorld
Click To Tweet


 

Ann Handley
Chief Content Officer, MarketingProfs
@annhandley


Classic Content Tip: Leaders are readers, as Harry S. Truman said. I’d add that leaders are writers, too. If you want to improve the quality of both your ideas and your thinking… you need to regularly write. @annhandley #CMWorld
Click To Tweet


 

Melanie Deziel
Branded Content Consultant, Mdeziel Media
@mdeziel


Classic Content Tip: When all else fails, ask what you can teach your audience. Educational content provides evergreen value and proves your expertise to customers and potential customers alike. @mdeziel #CMWorld
Click To Tweet


 

Mitch Joel
President, Mirum
@mitchjoel


Classic Content Tip: Write stuff that matters. Write stuff that has depth. Nobody else is doing this (well) anymore. It's because they suck at writing (trust me ;). @mitchjoel #CMWorld
Click To Tweet


 

Michelle Park Lazette
Writer, Federal Reserve Bank of Cleveland
@mp_lazette


Classic Content Tip: My chicken test is a set of 3 questions I use to vet any content idea. Does the topic involve or interest our target audience? Is the idea timely? And does the idea have a so-what? @mp_lazette #CMWorld
Click To Tweet


 

Pam Didner
Author, Global Content Marketing
@pamdidner


Classic Content Tip: SEO! Invest time and resources into keyword research, analytics and scoping out your content. If you want your content to be seen, align your content marketing with your SEO goals. @pamdidner #CMWorld
Click To Tweet


 

Dave Charest
Director Content Marketing, Constant Contact
@davecharest


Classic Content Tip: Stay focused on the fundamentals of human nature. Even as technology changes, the fundamentals that make us people do not. Understand how those fundamentals apply to a new environment. @davecharest #CMWorld
Click To Tweet


 

Ian Cleary
Founder, RazorSocial
@IanCleary


Classic Content Tip: Relationship building. When you build up a network of influential friends it's like having many pac mans in one game and they are all on your side. @IanCleary #CMWorld
Click To Tweet


 

Lee Odden
CEO, TopRank Marketing
@leeodden


Classic Content Tip: Nothing gobbles up Pac-Dots like content co-created with highly credible experts. Influencers w/ active networks of relevant audiences can demystify marketing mazes and open up infinite opportunity! @leeodden #CMWorld
Click To Tweet


 

Vishal Khanna
Director of Marketing & Communications, HealthPrize Technologies
@bediscontent


Classic Content Tip: Read employment listings for the types of prospects you target to find out how their success is measured, and then develop content that helps them succeed. @bediscontent #CMWorld
Click To Tweet


 

Juntae DeLane
Sr. Digital Brand Manager, University of Southern California
@juntaedelane


Classic Content Tip: You need to be able to go where your audience is and speak to them in a language they can understand. Identify how and where they engage with content, & incorporate that info into your strategy. @juntaedelane…
Click To Tweet


 

Doug Kessler
Co-Founder & Creative Director, Velocity Partners
@dougkessler


Classic Content Tip: It’s really hard to fail at simply interviewing really smart people who know about the topic. Do your homework, ask good questions and stand back. @dougkessler #CMWorld
Click To Tweet


 

Joe Pulizzi
Founder, Content Marketing Institute
@joepulizzi


Classic Content Tip: Email, email, email. Getting and keeping opt-in email subscribers continues to be the key to content marketing success. @joepulizzi #CMWorld
Click To Tweet


 

Justin Levy
Public Speaker
@justinlevy


Classic Content Tip: The one tried and true tactic that I will always go back to even as marketing evolves is the need for a blog. @justinlevy #CMWorld
Click To Tweet


 

Heidi Cohen
Chief Content Officer, Actionable Marketing Guide
@HeidiCohen


Classic Content Tip: Like other forms of marketing, content marketing requires a documented strategy that ties your business goals to measurable results. @HeidiCohen #CMWorld
Click To Tweet


 

Christopher Penn
Founder & Chief Innovator, Brain+Trust Insights
@cspenn


Classic Content Tip: Essential for any form of content is audience centricity. Do it in a way that provides value, educates, entertains and engages your audience. @cspenn #CMWorld
Click To Tweet


 

Mathew Sweezey
Principal of Marketing Insights, Salesforce
@msweezey


Classic Content Tip: Ask! Ask what they want, don't assume. Once you make it Ask if they liked it, and how to make it better. @msweezey #CMWorld
Click To Tweet


 

Michael Brenner
Founder, Marketing Insider Group
@brennermichael


Classic Content Tip: Create content using the keywords buyers use, the content they read and share and the offers that convert. @brennermichael #CMWorld
Click To Tweet


 

Michael Pratt
CEO, Panamplify
@mikepratt


Classic Content Tip: Try and discover what solutions to problems your clients are searching for and write content that becomes that solution. @mikepratt #CMWorld
Click To Tweet


 

Ron Tite
Founder & CEO, Church+State
@rontite


Classic Content Tip: Massive wins come from doing something that has never been used before. @rontite #CMWorld
Click To Tweet


 

Matt Heinz
President, Heinz Marketing
@heinzmarketing


Classic Content Tip: Finish content with a question. Actively engage your audience. @heinzmarketing #CMWorld
Click To Tweet


Want More Game-Winning Content Marketing Advice?

For more from our Content Marketing World speakers, check out the full guide below:


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2018. |
Ready Player One: Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos | http://www.toprankblog.com

The post Ready Player One: Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos appeared first on Online Marketing Blog – TopRank®.

Have no product in the cart!
0