Great Social Media Marketing information on day and times to post.
If you’re like me I am always looking for a better way to make the mousetrap or at least to use it. Today I was trying to create a low cost way to produce Whiteboard Videos for my clients and my billboard systems and completed that system with some canned video engines that I can use now which reduce the cost from a few $1000 to $100 and less now. As a matter of fact I got it down to $50 for under 3 minutes so this will be great for my thrifty client base.
Here is a sample of what I did for myself: https://www.youtube.com/watch?v=CejuFAKxj9w
Here is another I did for one of my clients: https://www.youtube.com/watch?v=LhZvJO8PMgM
Great Social Media Marketing info:
I came across some great research that we all need to know to better our businesses about the best days and times to post to social networks. The full article is at Huffington Post but here is watered down version for those if you that need the cliff notes.
Here is a complete Facebook Stats Guide
EdgeRank checks four things every time you post
Although there are those three main areas of the EdgeRank algorithm, there are actually four specific action-points that are used by EdgeRank each time you post. These aren’t necessarily fool-proof guarantees that your post will hit the News Feeds of your fans, but they’re all good indicators of the likelihood of that. The four specific points are these:
- user’s past interactions with the author
- user’s past interactions with that post type
- reactions from other users for that particular post
- amount of complaints or negative feedback on that post
Now to the dates and times which are conflicting from various sources but here goes:
Engagement rates are 18% higher on Thursdays and Fridays.
Another study found that engagement was 32% higher on weekends, so the end of the week is definitely a good rough guide to start experimenting with.
The best time of day to post on Facebook is debatable, with stats ranging from 1pm to get the most shares, to 3pm to get more clicks, to the broader suggestion of anytime between 9am and 7pm. It seems that this generally points to early afternoon being a solid time to post, and anytime after dinner and before work being a long shot.
There’s been lots of research done on the best time to send emails, particularly in the case of email marketing. Some research done by Dan Zarrella from Hubspot broke down each time of day and worked out which type of emails work best for that period.
Here’s what he found for emails:
10pm-6am: This is the dead zone, when hardly any emails get opened.
6am-10am: Consumer-based marketing emails are best sent early in the morning.
10am-noon: Most people are working, and probably won’t open your email.
Noon-2pm: News and magazine updates are popular during lunch breaks.
2-3pm: After lunch lots of people buckle down and ignore their inbox.
3-5pm: Property and financial-related offers are best sent in the early afternoon.
5-7pm: Holiday promotions & B2B promotions get opened mostly in the early evening.
7-10pm: Consumer promotions are popular again after dinner.