Top Marketing News: Facebook Tests ‘Downvotes,’ Internet Rages at Google, Pandora Takes Aim

Six Essential Email Marketing Tips [Infographic] Looking for email marketing success? This six tips can help you — and your emails — reach the right target. MarketingProfs Google Brings the Popular Stories Format to AMP: Is It Worth Using? Google announced a new story format for AMP (Accelerated Mobile Pages) this week. Google describes the new […]

Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic] Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs Instagram Gives Brands New Way to Sell In ‘Collection’ Ads Instagram launched “collection” ads, which […]

8 Upcoming Events to Learn All About Content and Influencer Marketing

According to a new study from eMarketer, in 2018 nearly nine in 10 business-to-business (B2B) companies in the US will use digital content marketing. At the same time, influencer marketing has become one of the hottest topics in the marketing world: The L2 from Gartner reports that over 70% of brands used influencers in their 2017 […]

Digital Marketing News: Social Media Trends, What CMOs Search For & Mobile Ads Soar

Social Media Trends to Put Into Practice in 2018 [Infographic] What should social media marketers focus on in 2018? This infographic shows several trends, like social media ROI, mobile growth and trust. Social Media Today Search, Paid And SEO, Rank Higher As CMOs Seek New Agency Partners What do CMOs look for in agency partners? […]

Social Media Marketing Spotlight: U.S. Bank Rallies Local Allies for a Friendly, Engaging #MnNice #NiceOff

Roughly 120,000 visitors from 130 countries descended on the Twin Cities last week to take part in Super Bowl LII festivities hosted in downtown Minneapolis. To welcome visitors to the Land of 10,000 Lakes, Minneapolis-based U.S. Bank—which just so happens to have its name on the stadium that hosted the big game—wanted to give visitors […]

Voice to Video, Purpose to Personalization: Top Marketing Trends for 2018

There is no question that 2017 was an incredible year for marketing. 2017 was also a record breaking year for our marketing agency, TopRank Marketing. We added 15 new amazingly talented staff and had the largest increase in client programs and new customer engagements than any year before. While we’ve seen much success with B2B […]

Digital Marketing News: State of Social, Super Super Bowl Ads, Scheduled Posts on Instagram

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]. Buffer teamed up with Social Media Week to collect data from over 1,700 marketers and create a new report with insights ranging from huge opportunities with messaging apps to how successful marketers are measuring social media ROI. Buffer Blog […]