Month: July 2018

Posted in Marketing

Best Practices for Choosing Effective and Captivating Social Media Visuals

For both B2B and B2C brands, social media marketing has become an age-old tactic by now. And it’s no surprise….

Posted in Marketing

Digital Marketing News: Smarty-Pants Speakers Drive Voice Search, YouTube’s Rejiggered Hashtags, & Google’s Word Count Wisdom

Report: Smart speaker ownership driving voice adoption on smartphones The popularity of voice search on smartphones has grown in part…

Posted in Marketing

Google Game Changers: 5 Recent Updates and How They Affect Marketers

Since the inception and rise of digital marketing, marketers have been keeping a watchful eye on Google — the ruler…

Posted in Marketing

Trust in Marketing is at Risk. These CMOs and Marketing Influencers Share How to Fix

The average tenure of a CMO is under 4 years representing a crisis in confidence amongst business leadership when it…

Posted in Marketing

Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors

Report: Google’s mobile search results now show image thumbnails 45% of the time Mobile Google users see image thumbnails in…

Posted in Marketing

The Future of Connection on Facebook: How Stories May Change the Marketing Game

“You have part of my attention – you have the minimum amount.” This scathing remark, delivered by actor Jesse Eisenberg…

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What Does ‘Quality’ Really Mean in Content Marketing?

Have you heard the good news about quality content? It’s the latest innovation that’s sweeping the nation. It’s going to…

Posted in Marketing

Digital Marketing News: Google’s New Ad Tools, Facebook’s Snoozefest, and LinkedIn’s QR Code Refresh

Google leans more on algorithms for ads as critics highlight risks Google has unveiled a slew of new ad-buying tools…

Posted in Marketing

CMWorld Interview: Getting the Full Story from Gartner’s Heather Pemberton Levy

While digging through data and market research, it can be easy to get lost in the numbers. But when assessing…

Posted in Marketing

The Power of Social Media Polls: The Drill-Down on 3 Platforms + 5 General Best Practices

Let’s take a trip down memory lane, all the way back to 2007. The world was a different place. Rihanna’s…