Month: June 2018

Posted in Marketing

Digital Marketing News: Facebook’s Subscription Groups & Brand Collabs Manager, New URL Tools at Google, & Employee Advocacy Study

Facebook tests ‘subscription Groups’ that charge for exclusive content Facebook has begun testing subscription-based Groups among a select array of…

Posted in Marketing

CMWorld Interview: Path to 1M Monthly Readers Has No Shortcuts, Says J.P. Medved

In her introduction to The Ultimate Guide to Conquering Content Marketing, Content Marketing Institute’s Cathy McPhillips draws several commonalities between content…

Posted in Marketing

5 Powerful Types (And Examples) of Link-Worthy Content

Since the inception of the search engine, marketers have spent an obscene amount of time optimizing their content and strategy…

Posted in Marketing

Digital Marketing News: Instagram Adds Hour-Long Videos With IGTV, Weeding Out Influencers Who Buy Followers, & Mobile’s Vast Growth

With IGTV, Instagram Takes Aim at YouTube Instagram has added the ability to upload videos up to an hour long,…

Posted in Marketing

CMWorld Interview: Thinking Inside the (Answer) Box with Courtney Cox

In a digital marketing career that has spanned numerous roles, often with a heavy focus on SEO, Courtney Cox has…

Posted in Marketing

Creating Content Connections: 10 Lessons in Resonance from Content Marketing Pros

Spot on. via GIPHY Exactly. via GIPHY Truth. via GIPHY Accurate. via GIPHY Yaaaaaaaaaas! via GIPHY It’s hard to contain…

Posted in Marketing

Beyond the Hype Cycle: It’s Time to Redefine Influencer Marketing

Every marketer should consider getting a tattoo of Gartner’s Hype Cycle, as a reminder to keep us from chasing shiny…

Posted in Marketing

Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power How Internet users perceive the…

Posted in Marketing

CMWorld Interview: Peter Krmpotic on Optimizing the Content Supply Chain

Content personalization is no longer a dream that marketers have for leveling up engagement with their audience, it’s become an…

Posted in Marketing

Ready Player One: Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos

Over the years, content marketing has made incredible strides. What used to be considered more 8-Bit tactics such as print…