Month: May 2018

Posted in Marketing

How to Inform Your Content Strategy Using SEO Insights

Marketers know that quality content and smart SEO are essential for driving toward their marketing goals, but that doesn’t mean…

Posted in Marketing

Press Start and Get in the Game with the Ultimate Guide to Content Marketing

PRESS START. These two words, which routinely appear on the title screens of video games, present both a prompt and…

Posted in Marketing

Be Like Honest Abe: How Content Marketers Can Build Trust Through Storytelling

Pardon me for telling the same old story once again … Storytelling is a fundamental staple of content marketing. This…

Posted in Marketing

Digital Marketing News: Preferred Platform Study, B2B Influencers & Blockchain For Marketers, & Travelers Turn To Instagram

Social Media Marketing Update: Preferred Platforms and Content Types in 2018 A multitude of the latest trends in social media…

Posted in Marketing

Building Better Influencer Relationships: 7 Cues Marketers Can Take from Sales

Influencer marketing is booming with B2B and B2C brands big and small dipping their toes in the water. And it’s…

Posted in Marketing

From Messenger Bots to the Growth of ‘Gram, Social Media Examiner’s Annual Report Reveals Trends to Watch

Engagement is down. Trust is dwindling. And the most popular social media marketing platform is now riddled with uncertainty. For…

Posted in Marketing

Digital Marketing News: Millennial Pops’ Pinterest Passion, Facebook’s Housecleaning, Closing Klout, & Google’s Latest

Facebook has disabled almost 1.3 billion fake accounts over the past six months Facebook has stopped nearly 1.3 billion fake…

Posted in Marketing

A Tasty, Strategic Addition to the Content Marketing Table: ‘Repurposed Content Cobbler’

If you didn’t know, tomorrow, May 17, is home to a very special holiday: National Cherry Cobbler Day. I know,…

Posted in Marketing

Calling All Content Marketers: Sound Off in Our Content Marketing Planning Survey!

We’re all in this together. Granted, it might not always feel that way. The current environment we operate in as…

Posted in Marketing

Digital Marketing News: Facebook Teases Ad-Free Subscriptions, Google Tests SERP Questions, & Online Ad Spend Jumps

Facebook Weighs Ad-Free Subscription Option Facebook is considering an ad-free paid subscription option for users, and has recently conducted market…