Month: March 2018

Posted in Marketing

Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters

Google AdWords Releases New Keyword Planner Tool An updated and more feature-rich Google AdWords Keyword Planner tool has been released,…

Posted in Marketing

How to Survive the Social Media Midlife Crisis

Time moves faster on the internet. Last month’s memes are about as relevant as a 1920s vaudeville show. Even a…

Posted in Marketing

Better Together: Why Your Content Marketing Campaigns & Always-On Programs Should Work in Harmony

Regardless of industry or niche, nearly all B2B marketers—91% to be exact—are focused on leveraging content marketing to reach, resonate…

Posted in Marketing

Digital Marketing News: More Constantly Online, Google’s Digital Graffiti, AI’s Big Data Push

Roughly One in Four Americans is Online ‘Constantly’ More than a quarter of U.S. adults consider themselves online “almost constantly”…

Posted in Marketing

54 Artificial Intelligence Powered Marketing Tools

The expression, “Marketers are data rich and insight poor” is more true today than ever. Marketers all over the world…

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3 Reasons B2B Marketers Need Optimized & Influencer Activated Content

We’ve all read the headlines about the death of organic social media and BuzzSumo’s recent report on the huge drop…

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Digital Marketing News: YouTube Beats Facebook, Twitter Verify for All, Gen Z Bailing on Social

Social Networking Platforms’ User Demographics Update 2018 –  The most widely-used social media platform in the US isn’t Facebook. It’s…

Posted in Marketing

B2B Podcasting: What, Why and How

Okay, B2B marketers, time for a pop quiz: Which content marketing tactic can hold an audience’s attention for a half…

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4 Integrated Content Marketing Insights From the Trenches of Online Dating

Left. Left. Left. Right. Left. No, this is not an army drill. These are the swiping habits I’ve picked up…

Posted in Marketing

Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube

McDonald’s Flipped Its Famed Golden Arches for International Women’s Day – McDonald’s made a major play to celebrate International Women’s Day this…