Month: February 2018

Posted in Marketing

How to Succeed at B2B Content Marketing with More Credible Content

Ask any B2B marketer about their top digital marketing challenges and one of the first answers you’ll likely receive is:…

Posted in Marketing

50 Social Media Marketing Influencers to Learn From in 2018 #SMMW18

It’s that time of year again for the conference extravaganza known as Social Media Marketing World.  Each year I pull…

Posted in Marketing

Top Marketing News: Facebook Tests ‘Downvotes,’ Internet Rages at Google, Pandora Takes Aim

Six Essential Email Marketing Tips [Infographic] Looking for email marketing success? This six tips can help you — and your emails…

Posted in Marketing

In a World of Diminishing Trust, Data-Driven Marketers Can Turn the Tide

My first encounter with marketing data malpractice came at a young age. I wasn’t old enough to understand what was…

Posted in Marketing

This Changes Everything: How AI Is Transforming Digital Marketing

Will artificial intelligence (AI) put marketers out of work? It’s a question I’m seeing a lot lately, and to me,…

Posted in Marketing

Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic] Communication, broken processes and disconnected metrics are the top…

Posted in Marketing

5 Productivity Hacks to Bring Content Creation From Failing to Flying High

Let’s just get this out of the way: I don’t know anything about hacking. I’ve never hacked anything in my…

Posted in Marketing

8 Upcoming Events to Learn All About Content and Influencer Marketing

According to a new study from eMarketer, in 2018 nearly nine in 10 business-to-business (B2B) companies in the US will…

Posted in Marketing

Digital Marketing News: Social Media Trends, What CMOs Search For & Mobile Ads Soar

Social Media Trends to Put Into Practice in 2018 [Infographic] What should social media marketers focus on in 2018? This…

Posted in Marketing

Social Media Marketing Spotlight: U.S. Bank Rallies Local Allies for a Friendly, Engaging #MnNice #NiceOff

Roughly 120,000 visitors from 130 countries descended on the Twin Cities last week to take part in Super Bowl LII…