Month: January 2018

Posted in Marketing

What Are Hashtags Really For? #Confused #Blessed #NoFilter

In late 2014, the hashtag #WhyIStayed was trending on Twitter. Frozen pizza slinger DiGiorno, known for being snarky and clever…

Posted in Marketing

Death of Facebook Organic Reach = New Opportunities for Influencer Marketing

Earlier this month, marketers were shocked to learn that Facebook would be making more major changes to its News Feed,…

Posted in Marketing

Digital Marketing News: Instagram Gifs, Google AutoML, App Spend hits 86 Billion

Image source: Instagram Instagram Adds Gifs to Stories and, Yes, It’s a Direct Shot at Snapchat. Instagram announced users can now…

Posted in Marketing

How to Prove the Value of Content Marketing to Your CMO in 3 Easy Steps

“ROI” can be a blurry idea in the world of content marketing. With often hard-to-measure costs and returns, content marketing…

Posted in Marketing

New Year, New Outlook: TopRank Marketing’s 2018 Integrated Digital Marketing Predictions

The new year is barely underway and already we’re already seeing significant shifts in digital marketing. Facebook recently announced their…

Posted in Marketing

Digital Marketing News: 2018 Creative Trends, Organic Facebook Dead, YouTube Tightens Up

2018 Creative Trends – Shutterstock’s data and creative teams analyzed their customers’ billions of searches for images, footage, and music search…

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7 Influencer Marketing Trends That Will Rule 2018

While influencer marketing boomed in 2017, it’s been on the rise for a full decade. In fact, we first posted…

Posted in Marketing

4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I…

Posted in Marketing

Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data

Infographic: What Marketers Really Think About Artificial Intelligence A new infographic shows 47% of marketers consider artificial intelligence (AI) to…

Posted in Marketing

How to Become a Better Data-Informed Content Marketer

As a 21st century marketer, you already know that data is an important player in the content marketing game. Data…