Month: October 2017

Posted in Marketing

4 Spooky Marketing Lessons from Classic Halloween Monsters

Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You…

Posted in Marketing

Be the Best Answer: 5 Steps to Grow Influence for Your Brand

“Be the Best Answer” is an expression my team and I have used many times in client strategy planning, training, presentations,…

Posted in Marketing

Digital Marketing News: Pinterest PPC, Facebook Sets, Online Beats Offline Shopping

Need help understanding Machine Learning? We now live in an age where machines can teach themselves without human intervention. Sound…

Posted in Marketing

Content Marketing Tactics for Search Marketers – International Edition #SMXLmilan

Content is both king and kingdom in a digital world full of stories. Brands and consumers alike are experiencing and…

Posted in Marketing

How 7 Brands Connect With Audiences Through Long-Form Video Content

Content comes in many forms, including social media messages, blog posts, video, and more. But video is largely ignored with…

Posted in Marketing

B2B Content Marketing Benchmarks: How We All Can Do Better

B2B content marketing is having a moment—a moment that’s rapidly becoming a movement. We’re finally breaking free of the idea…

Posted in Marketing

The State of Minnesota Marketing: Insights from 6 Minnesota Brands

Minnesota is home to numerous nationally and internationally known brands, ranging from household consumer names like Target and Best Buy…

Posted in Marketing

Digital Marketing News: Twitter Video Ads, Livestreaming Rise, RIP Eric Ward

The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit [Infographic]. Facebook users comment 10 times more on…

Posted in Marketing

How We’re Building a Content Marketing Dream Team

A few members of the TopRank Marketing content marketing dream team. As the digital landscape continues to grow and shift,…

Posted in Marketing

3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon

If you’ve ever been pregnant, lived with a woman who’s pregnant or even just been around a pregnant woman, you…