Month: September 2017

Posted in Marketing

Digital Marketing News: LinkedIn Top Content, Twitter Gets Character & Apple Goes Google

The Content Preferences of LinkedIn Members [Infographic] What kinds of content do LinkedIn users prefer? A new infographic shows that…

Posted in Marketing

Beyond Google Keyword Planner: 7 Easy-to-Use SEO Research Tools for Generating Content Ideas

As a content marketer, you know that your target audience needs to be at the center of your content strategy….

Posted in Marketing

Funny Content, Serious Business: How to Use Humor in Content Marketing

[Image: https://www.shutterstock.com/image-photo/girl-clown-colorful-costumes-wig-sunny-446922970?src=pvZU0GbttO00FT7_LamxrQ-1-3] Everyone likes a good joke. Everyone wants to be entertained. But when it comes to using humor in content…

Posted in Marketing

Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones

In this era of social media, brands need to look at their social outreach in a different light. Which means…

Posted in Marketing

Learn Influencer Marketing 5 Ways

A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend….

Posted in Marketing

Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report

Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But,…

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LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know

Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added…

Posted in Marketing

Top Insights, Takeaways & Favorite Moments from #SocialBrand17

For the past six years Nick Westergaard has brought speakers from around the United States to the good people of…

Posted in Marketing

6 Questions to Ask Yourself When Setting Social Media Marketing Goals

In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live…

Posted in Marketing

The Mighty Cheeseburger: How to Construct Your Content for the Perfect Bite

You might not know this but today, Sept. 18, is a national holiday to remember: National Cheeseburger Day. We know,…