Month: August 2017

Posted in Marketing

Give Influencer Content Programs a Promotional Edge with Digital Advertising

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed…

Posted in Marketing

Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or…

Posted in Marketing

Behind the Marketing Curtain: An Interview with Social Customer Care Wiz Dan Gingiss, McDonald’s

Social media marketing has become an important part of any brand’s digital marketing mix, helping brands of all sizes foster…

Posted in Marketing

Why HTTPS Matters for Content Marketers: Website Security, SEO, and Customer Trust

Full disclosure: As a content marketer, I’m still trying to round out my technological knowledge. The complex inner workings of…

Posted in Marketing

Digital Marketing News: Employee Advocacy, The Engagement Gap and Mobile Search Domination

The Power of Employee Social Advocacy [Infographic] The topic of employee advocacy is in no way new to the digital…

Posted in Marketing

Create Ranking Content by Conquering Competitive Keywords

Content marketing and SEO have become more challenging over the last couple years. But why? SEO has become more data…

Posted in Marketing

Principles and Books for Looking into the Digital Future from Lee Aase

When asked to share digital trends and predictions to kick-off the inaugural Minnesota PRSA Digital Skills Workshop, Lee Aase, Director,…

Posted in Marketing

How to Get Started with Video Content Marketing (Without a Blockbuster Budget)

Back in my day, all online content was text-based. If you had two animated .GIFs on a website, you had…

Posted in Marketing

6 Quick & Dirty SEO Research Tips for B2B Content Planning

When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know…

Posted in Marketing

Digital Summit Minneapolis: A Look Back at What We Learned

Parting [ways after an amazing conference] is such sweet sorrow. Your energy is high, your brain is full and you…