Month: April 2017

Posted in Marketing

Digital Marketing News: 15 Reasons for Brand Advocacy, Email Priorities and Google TV Ads

15 Reasons Why Brand Advocacy is the Bedrock of Your Business [Infographic] Although brand advocates are important for brand marketing…

Posted in Marketing

Squashing the Influencer Marketing Buzz(words): What You Really Need to Know

On Google, there are more than 14 million results for the phrase “influencer marketing”. And within those result, most of…

Posted in Marketing

20 Awesome Healthcare Marketers to Follow on LinkedIn

Marketing is a challenging profession, full stop. But some flavors of marketing are trickier than others. Healthcare marketers have the…

Posted in Marketing

A Day in the Life of a Content Marketing Manager at TopRank Marketing

These days, workplace culture is becoming a defining characteristic for most companies—as well as a marketing tool to retain and…

Posted in Marketing

How Does Your Garden Grow? How to Create and Maintain Evergreen Content

Every good gardener knows there are two types of flowering plants: Annuals and perennials. Annuals bloom once and have to…

Posted in Marketing

Digital Marketing News: Productive Content Teams, Google Shopping & Snap to Store

30 Habits of Highly Productive Content Teams [Infographic] A successful content team needs to work together well, despite several moving…

Posted in Marketing

Boost Your Social Media Advertising Success with These 6 Pro Tips!

Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s…

Posted in Marketing

Is Keyword Cannibalization Hurting your SEO Performance?

Keyword cannibalization is a common issue that applies to all types of websites. To make matters worse, some marketers are…

Posted in Marketing

Is Cognitive Technology the End of Marketing As We Know It?

“Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM…

Posted in Marketing

Essential Search and Social Media Promotion Tips for News Content

Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important…