Month: February 2017

Posted in Marketing

Social Media Marketing Checklist: 16 Common Mistakes to Avoid

It’s no secret that social media has become an important and necessary tactic within most digital marketing strategies. Social media…

Posted in Marketing

The No BS Approach to Influencer Marketing

Since I’ve been monitoring the topic of “influencer marketing” through BuzzSumo Alerts, the number of articles surfaced has gone from…

Posted in Marketing

Online Marketing News: Mobile Email Stats, YouTube Kills 30-Second Ads and Execs on IoT

Your Guide to Email-Open Statistics on Mobiles [Infographic] Well over half of all email users are opening their email on…

Posted in Marketing

The QuickStart Guide to Using Google Search Console to Increase SEO Visibility

There are many powerful SEO tools in today’s marketing world. Most SEO tools can be highly beneficial, but often come…

Posted in Marketing

Three Crucial Truths for Engaging Your Audience on Mobile

My eight-year-old son recently asked me why the icons for “phone” look so weird. None of these images look like…

Posted in Marketing

5 Ways to Level Up Your Content Marketing Maturity

Large or small. Growing or dwindling resources. New or experienced in the content marketing realm. Every organization is at a…

Posted in Marketing

How to Get Started with Instagram Ads

Imagine trying to sell Instagram to a venture capitalist back in 2010. “You see, the biggest problem with Facebook and…

Posted in Marketing

Online Marketing News: Generational Video, Facebook Ups the Volume and Hiring an SEO

Infographic: How Gens X, Y and Z Consume Video Content A new infographic shows how content consumers across generations interact…

Posted in Marketing

Does Your Website Pass the Mobile Test?

It is hard to argue that the adoption of mobile devices hasn’t exploded with popularity. Most searches are being performed…

Posted in Marketing

Influencer Marketing and The Mighty Impact of Chocolate Chip Cookies

Guest post by Mark Schaefer in celebration of his new book, Known. For the past two years I’ve been obsessed…