Category Archives : Marketing

20 Awesome Healthcare Marketers to Follow on LinkedIn

Marketing is a challenging profession, full stop. But some flavors of marketing are trickier than others. Healthcare marketers have the same obstacles and issues other marketers do, and they have to contend with strict brand guidelines and stricter federal regulations. It’s like the old saying: “Ginger Rogers did everything Fred Astaire did, only backwards and […]

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A Day in the Life of a Content Marketing Manager at TopRank Marketing

These days, workplace culture is becoming a defining characteristic for most companies—as well as a marketing tool to retain and attract top talent. As a result, I’m often asked by industry peers and hopeful job seekers what it’s really like to work at TopRank Marketing. The honest truth? It’s hard work. But, that’s the nature […]

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How Does Your Garden Grow? How to Create and Maintain Evergreen Content

Every good gardener knows there are two types of flowering plants: Annuals and perennials. Annuals bloom once and have to be replanted the next growing season. Perennials stick around; they continue to flower year after year. Most blog posts are annuals. You publish them, they generate views and shares for a while, and then they […]

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Digital Marketing News: Productive Content Teams, Google Shopping & Snap to Store

30 Habits of Highly Productive Content Teams [Infographic] A successful content team needs to work together well, despite several moving parts. What gets them there are the habits they create, like looking everywhere for content ideas and consistently handling ad-hoc content requests. Content Marketing Institute Google is trying to turn Image Search into a shopping […]

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Boost Your Social Media Advertising Success with These 6 Pro Tips!

Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with their desired audience. But with nearly every […]

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Is Keyword Cannibalization Hurting your SEO Performance?

Keyword cannibalization is a common issue that applies to all types of websites. To make matters worse, some marketers are not aware that their website might be facing a keyword cannibalization issue. Instead, marketers often look at a website on a page-by-page basis instead of the whole website when it comes to targeting keywords. In […]

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Is Cognitive Technology the End of Marketing As We Know It?

“Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles. While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers need to consider if they want […]

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Essential Search and Social Media Promotion Tips for News Content

Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important ingredient necessary to help you stand out: enthusiasm. Serena Ehrlich from BusinessWire has all of these characteristics and at the Digital Summit LA conference, she shared a cornucopia of practical advice about media relations and […]

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Digital Marketing News: Behavioral Analysis, Instagram Revamp and Local Search Rankings

Using Behavioral Analysis to Improve Marketing ROI [Infographic] This infographic shows how behavioral analysis shows you how to know your audience and maximize your budget by using behavioral analysis, much like Kraft did when they were contemplating removing artificial colors and preservatives from their classic mac & cheese. Social Media Today Instagram Just Revamped Instagram […]

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New Report: Top Content Marketing Growing Pains for B2B Enterprise Marketers

Every organization experiences growing pains when it comes to growing their content marketing program. Customer needs quickly evolve which means that brands need to be agile enough to meet consumer demand. The group that maybe has it toughest of all is B2B enterprise marketers. The added complexities of supplying content for multiple business units and […]

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