All Advertisements have Unlimited Impressions and Unlimited Clicks
Buy an advertisement on any of our web pages and let your business be seen by thousands of our visitors. Banner Ads are images or animated images in jpg, jpeg, png or gif format. Business owners and affiliates may take this opportunity to attract traffic to their website, blog or affiliate link.
One Month FREE Advertising:
Purchase any ad for more than 1 month and save money. Our 1 year price is the sum of 11 months, so we give you 1 month of FREE advertising.
Manage your own campaigns via your user account
All banner ads are managed via this website after registering and getting a FREE account with Business In The Black. Once logged in you can manage your advertisements through the user dashboard. This will allow you to add, edit or delete banners 24/7 for full control over your banner campaigns.
Below are some common terms used for advertising on the internet
To explore this broad and evolving type of advertising we need to begin by defining some terms:
- Hits — A fuzzy term meaning the number of times a web server has been “hit” by a request for a webpage or a graphic image. Since perhaps 5 out 6 “hits” are for graphic images, the number of “hits” can be grossly misleading. Usually people mean by “hits” the number of times a webpage has been seen, but to be precise, the better term is “views,” “page views,” or (more sophisticated) “impressions.”
- Page impressions or page views — Refers to the number of times a webpage has been requested by the server.
- Banner views or impressions — Refers to the number of times a banner has been viewed. Almost the same as “page views,” but some banner server programs don’t count the banner view unless the visitor stays on the page long enough for the banner to be fully downloaded from the banner server.
- CPM — A metric from the print advertising, meaning “Cost Per Thousand,” using the Roman numeral “M” to stand for one thousand. A price of $5 CPM means, $5 for every thousand times a banner is displayed.
- Banner ad — An ad graphic hyperlinked to the URL of the advertiser. These are sometimes static graphic images, but animated rich-media banners do much better. The most common banner size used to be 468 x 60 pixels (Full Banner). To standardize, the Internet Advertising Bureau (IAB) specifies ad sizes in their Ad Unit. The sizes they’re recommending these days are 300×250 (Medium Rectangle), 180×150 (Rectangle), 728×90 (Leader board), and 160×600 (Wide Skyscraper). In fact, I don’t see people following these IAB size recommendations very closely. You’ll see a lot of 125×125 (Square Button) on sites, too.
- Click — When a visitor clicks her mouse on a banner ad, she is transferred to the advertiser’s site. The number of responses to a banner ad is sometimes refereed to as the number of “clicks.”
- Click Throughs — Same as “click,” commonly used to count the number of visitors who click on the banner and are transferred to the advertiser’s site.
- Click Through Rate (CTR) — The percentage of click throughs to banner views. A 1% CTR means that 1% of each 1000 banner views (or 10 visitors) have clicked through.
- Conversion Rate — The percentage of shoppers in an online store who actually make a purchase. This varies a great deal, and depends a great deal on the quality of the landing page.
- Cookies — Small files written to your computer when you view a banner ad, visit a website, or put a product in a shopping cart. This helps the banner server to keep from showing you the same ad, or perhaps show you ads you might be more interested in seeing. Cookies are controversial, but are here to stay; too much of the Web is run by cookies to get rid of them. Cookies also allow an advertiser to track which banner ad a visitor saw that brought him to the advertiser’s site, and which banner ads resulted in actual sales.
- Run of Site (ROS) — Refers to displaying a banner ad throughout a website or a banner network with no targeting by keyword or site category. Run of site advertising will probably cost less than more targeted advertising