Tips & Tricks

 

One thing that gets on my nerves is the constant posts on FaceBook about how to make $1000 a day doing nothing. This is the craziest this I have ever heard but every day I see this on each and every FaceBook Group.

 What if you could make a realistic amount of money each day or week without doing all that marketing across hundreds of social networks each day?

What if your website was setup to market for you every time you post to your own blog? It would connect to your FaceBook, Twitter and LinkedIn push your Blog Posts on its own saving you valuable time and bringing you followers.

Your same website would also send out an advertisement flyer each time a person registers to your website to follow your blog.

If this sounds good to you then keep reading and I will show you what plugins to use with WordPress that will do just this.

 What you need:

First you need a WordPress powered website hosted on a private or shared server not the free WordPress site you get from WordPress.org. Most hosting accounts offer WordPress as an auto install but you need some knowledge about installing and setting up plugs. Find a Webster like me that knows how to work with WP.

After you have you new or old website installed, setup and all your basic content is in place your ready to add the two special plugins.

SB Welcome Email and WP Social Traffic

Install SB Welcome Email if you do nothing else since it’s the work horse that sends you ad campaigns to the new subscribers the moment they sign up.

WP Social Traffic automatically sends your new posts to: Twitter.com and Tumblr.com. Instantly gain dozens of new visitors each time you update your blog.

For FaceBook to get content you need to login to FaceBook and add an app named RSS Graffiti. Then add your website’s RSS Blog Feed so it checks for updates automatically. Graffiti is designed to poll whatever RSS feed for changes and push those changes to FaceBook for you.

Now you’re ready to start Blogging on your own website and let your website do the rest of the work for you.

If you have any questions just shoot me an email.

SEO Tips: Finding "Link Love"

The most effective and long-lasting way to improve your ranking in a search engine is to increase the number of "inbound" links to your site from other websites. Inbound links represent an endorsement of your site. If these other site owners find your site useful, the logic goes, then Internet searchers are likely to find your site useful too.

Building a search engine based on inbound links (instead of simply reviewing keywords in hidden "meta tags" or website text) is what propelled Google from a late entrant to the search field to its current position as undisputed leader. Google currently has more than 65 percent of searches, and shows little sign of relinquishing this dominance, despite Microsoft and Yahoo's combined effort to unseat it.

This link-based approach (called "link analysis") proved so effective that other major search engines followed Google's example. "Link analysis is at the core of almost all major search engines," says Aaron Wall, author of SEO Book.com, a search engine optimization education service that, incidentally, is the first website result in a Google search of "SEO."

SEO Tips: Five Ways to Get Linked

1. Give stuff away. Does your company offer free samples of its product? Do you have any handy applications or an ebook you can let site visitors download for free? There are few more effective ways to get people to link to your site than to offer something for nothing.

2. Share useful information. Links are commonly used to share information, so putting useful information on your site, such as articles or how-to guides will help draw links.

3. Connect with your community. This can be either your geographic community or a community based on your industry. Sponsoring an event at a local charity, interviewing an industry expert and posting the interview on your site or writing articles and blog entries for others to post can all bring inbound links.

4. Reach out to the blogosphere. Bloggers are always looking for new ideas, new websites to link to, and new products to write about, and they can be a great source of link love.

5. Use good old-fashioned PR. Getting mentioned in the press is good for your company in many different ways, and one of them is that online publications may include links to your site or your information if your company is mentioned in an article.

WARNING: Whatever you do, don't join a "link farm"—a website consisting only of links whose only goal is to raise rankings. Search companies are liable to punish sites listed in link farms by lowering their rankings instead.

 

Everyone has ideas, however it's focusing those ideas correctly that will make or break your online business.
 

Most Common E-Commerce Websites;

  • Store / Dropship
     
  • Review Site / Affiliate
     
  • AdSense
     

Store / Dropship Websites
 

Unfortunately Web Stores are by far the most popular type of website Newbies choose, they are also the hardest type of website to support & be successful with.
 

Unless you are offering something totally unique, or your web store is an extension of an existing brick & mortar store, please think again when considering an online store as your e-commerce website.
 

Reasons to reconsider;
 

1/ Website Costs – As a store you need either e-commerce shopping cart software or an e-commerce provider plus a https:// Domain to accept credit card payments.
 

2/ Product Sourcing – Obtaining products at low wholesale pricing may require "Company Incorporation". Even then your volume will be so low when starting, it is unlikely you will have a very large profit margin, especially if you are competing in competitive markets.
 

3/ Time – If you are considering an E-Commerce website as a second source of income, then the time you are prepared to commit to the website is a major deciding factor as to the type of site you should build. Stores require daily accounting, telephone support, email support & shipping & receiving. If you don't have the time consider a different type of site.

Review Site / Affiliate

If you have just been put off building a web store then this is the type of e-commerce website for you.

Affiliate sites have all the advantages of a web store without the hassle.

Affiliate marketing is very simple, Vendors offer a percentage of their sale price to the person that sent them the customer. Without going into the technical aspects vendors provide you with a unique link which you place on your site, if your visitor follows your link & buys a product you get a commission.

You are not limited to promoting only one vendor so Review sites are a great idea. Join the affiliate programs of several vendors offering similar products. Create a site that compares these products with your affiliate links tagged as "More Info" or "Buy Now" If your visitor buys any of the products after visiting your site you make money.

There is no support, & no requirement for secure domains or payment providers. You will be paid by check or directly into a PayPal account.

NOTE: The one disadvantage of affiliate marketing is that you don't generate a customer list. List building is very important so offer your visitors an incentive to leave their personal information.

AdSense

By far the easiest type of e-commerce website to build.

Articles, RSS feeds, even automated content providers make AdSense sites simple to build & maintain with original & updating free content.

Once you have decided on a general topic & a relevant domain name, simply build pages using freely available Articles, RSS feeds or write your own. Insert your AdSense code (Google Adverts) in and around the articles & promote the site. Google will pay you for anyone that visits your site & clicks on an ad.

There are many different ways of making money with an e-commerce website, however these are the most popular.

Simon Cave – Internet Marketer & E-Commerce Consultant explains Making Money with an E-Commerce Website in his website E-CommerceNewbies.com which covers the development of an e-commerce business from concept to completion.

 

The first step for almost anybody who wants to make money online is to learn how to make money with affiliate marketing. This is a good first step because it teaches, by way of experience, the basics of internet marketing. It's also good for the beginner because you don't have to spend time or money creating your own product or spending lots of money on a good sales writer.

As an affiliate marketer, your job is not to sell but to pre-sell your affiliate products. This doesn't involve making a direct pitch. Rather, your affiliate marketing website, blog or e-list should concentrate on the problems your niche market experiences. After all, most products–especially information products–are sold to people who have a problem they want to solve

When you sell someone else's product, you don't have to worry about paying anyone to write a sales letter because it's already done for you. You also don't have to worry about testing different versions of the sales letter to see which one works better. (Product owners do this all the time, because even something as small as a new headline or extra bullet point can add thousands of dollars of value if it drives up enough site traffic.) The benefit of this is that you can use the sales letter that's already been written to identify not only what the problem is, but also the emotional triggers associated with it. Then, on your blog, your web pages or on your e-list, you can talk about those problems from the angle of a consumer. You don't even have to directly pitch the product–in fact, it's often better if you don't! Just make sure you provide a link and a small advertisement about the product somewhere close to your content

Good sales letters written by competent sales writers can cost anywhere up to the low four-figure to the five-figure range. One reason good sales literature costs so much is because the writer may end up spending a whole month researching it. It's not just sales words that go into the material. Hours and hours of product research–and more importantly, market and consumer research–go into the building of a sales letter. Good sales writers are "worth their rate" in gold, though. After all, a sales letter is what gets that prospect to say the final "yes."

Ultimately, creating your own product (or paying somebody to create it), then marketing it, is one of the best and most fulfilling ways to earn an income online. But this can take time and financial resources that most beginners just don't have. Learning to make money online with affiliate marketing can also keep you from making costly mistakes when you finally do have your own product. Mistakes are part of the learning process, and you should expect to make a few when you first start out. But it's best to make them when you don't have large amounts of your own money, or your own brand, at stake.

For further information on affiliate marketing Alan King suggests you check out his friend Mike Filsaime's site at PayDotCom. Paydotcom is a great resource for finding niche marketing products.
 

 

Top 10 SEO Mistakes from

http://www.webconfs.com

 

1- Targetting the wrong keywords

This is a mistake many people make and what is worse – even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like a charm. Choosing the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can't think on your own of all the great keywords but a good keyword suggestion tool, for instance, the Website Keyword Suggestion tool will help you find keywords that are good for your site.


2- Ignoring the Title tag

Leaving the tag empty is also very common. This is one of the most important places to have a keyword, because not only does it help you in optimization but the text in your <title> tag shows in the search results as your page title.</p> <p></p> <hr /></p> <h2 id="simplicity"><span class="faint">3- </span>A Flash website without a html alternative</h2> <p></p> <p>Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Here are some more <a href="http://www.webconfs.com/optimizing-flash-sites-article-14.php">tips for optimizing Flash sites</a>. Search engines don't like Flash sites for a reason – a spider can't read Flash content and therefore can't index it.</p> <p></p> <hr /></p> <h2 id="simplicity"><span class="faint">4- </span>JavaScript Menus</h2> <p></p> <p>Using JavaScript for navigation is not bad as long as you understand that search engines do not read JavaScript and build your web pages accordingly. So if you have JavaScript menus you can't do without, you should consider build a sitemap (or putting the links in a noscript tag) so that all your links will be crawlable.</p> <p></p> <hr /></p> <h2 id="simplicity"><span class="faint">5- </span>Lack of consistency and maintenance</h2> <p></p> <p>Our friend Rob from <a href="http://www.blackwoodproductions.com/" target="_blank">Blackwood Productions</a> often encounters clients, who believe that once you optimize a site, it is done foreve. If you want to be successful, you need to permanently optimize your site, keep an eye on the competition and – changes in the ranking algorithms of search engines.</p> <p></p> <hr /></p> <h2 id="simplicity"><span class="faint">6- </span>Concentrating too much on meta tags</h2> <p></p> <p>A lot of people seem to think SEO is about getting your meta keywords and description correct! In fact, meta tags are becoming (if not already) a thing of the past. You can create your meta keywords and descriptions but don't except to rank well only because of this.</p> <p></p> <hr /></p> <h2 id="simplicity"><span class="faint">7- </span>Using only Images for Headings</h2> <p></p> <p>Many people think that an image looks better than text for headings and menus. Yes, an image can make your site look more distinctive but in terms of SEO images for headings and menus are a big mistake because h2, h2, etc. tags and menu links are important SEO items. If you are afraid that your h1 h2, etc. tags look horrible, try modifying them in a stylesheet or consider this approach: <a href="http://www.stopdesign.com/articles/replace_text" rel="external" target="_blank" title="http://www.stopdesign.com/articles/replace_text">http://www.stopdesign.com/articles/replace_text</a>.</p> <p></p> <hr /></p> <h2 id="simplicity"><span class="faint">8- </span>Ignoring URLs</h2> <p></p> <p>Many people underestimate how important a good URL is. Dynamic page names are still very frequent and no keywords in the URL is more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL), this gives you additional advantage over your competitors. Keywords in URLs are more important for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs.</p> <p></p> <hr /></p> <h2 id="simplicity"><span class="faint">9- </span>Backlink spamming</h2> <p></p> <p>It is a common delusion that it more backlinks are ALWAYS better and because of this web masters resort to link farms, forum/newgroup spam etc., which ultimately could lead to getting their site banned. In fact, what you need are <i>quality backlinks</i>. Here are some more information on <a href="http://www.webconfs.com/importance-of-backlinks-article-5.php">The Importance of Backlinks</a></p> <p></p> <hr /></p> <h2 id="simplicity"><span class="faint">10- </span>Lack of keywords in the content</h2> <p></p> <p>Once you focus on your keywords, modify your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them.</p> <div class="mr_social_sharing_wrapper"> <!-- Social Sharing Toolkit v2.0.8 | http://www.active-bits.nl/support/social-sharing-toolkit/ --><span class="mr_social_sharing"><div id="fb-root"></div><fb:send href="http://businessintheblack.com/archives/488" font=""></fb:send></span><span class="mr_social_sharing"><iframe src="https://www.facebook.com/plugins/like.php?locale=en_US&href=http%3A%2F%2Fbusinessintheblack.com%2Farchives%2F488&layout=button_count&show_faces=false&width=90&height=21" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:90px; height:21px;" allowTransparency="true"></iframe></span><span class="mr_social_sharing"><a href="https://twitter.com/share" class="twitter-share-button" data-count="horizontal" data-url="http://businessintheblack.com/archives/488" data-via="businessintheb" data-text="Top 10 SEO Mistakes">Tweet</a></span><span class="mr_social_sharing"><script type="IN/Share" data-url="http://businessintheblack.com/archives/488" data-counter="right"></script></span><span class="mr_social_sharing"><a href="http://www.stumbleupon.com/submit?url=http%3A%2F%2Fbusinessintheblack.com%2Farchives%2F488" target="_blank" class="mr_social_sharing_popup_link"><img src="http://businessintheblack.com/wp-content/plugins/social-sharing-toolkit/images/buttons/stumbleupon.png" alt="Submit to StumbleUpon" title="Submit to StumbleUpon"/></a></span><span class="mr_social_sharing"><a href="http://www.myspace.com/Modules/PostTo/Pages/?t=Top+10+SEO+Mistakes&u=http%3A%2F%2Fbusinessintheblack.com%2Farchives%2F488" target="_blank" class="mr_social_sharing_popup_link"><img src="http://businessintheblack.com/wp-content/plugins/social-sharing-toolkit/images/buttons/myspace.png" alt="Share on Myspace" title="Share on Myspace"/></a></span><span class="mr_social_sharing"><a href="mailto:?subject=Top 10 SEO Mistakes&body=http://businessintheblack.com/archives/488"><img src="http://businessintheblack.com/wp-content/plugins/social-sharing-toolkit/images/icons_medium/email.png" alt="Share via email" title="Share via email"/></a></span></div><div id="wpcr_respond_1"></div> <!-- /article-content --> </div> <div class="cleared"></div> <div class="art-postfootericons art-metadata-icons"><span class="categories">Posted in</span> <a href="http://businessintheblack.com/archives/category/tips-tricks" title="View all posts in Tips & Tricks" rel="category tag">Tips & Tricks</a> | <a href="http://businessintheblack.com/archives/488#respond" title="Comment on Top 10 SEO Mistakes">Leave a comment</a></div> </div> <div class="cleared"></div> </div> </div> <div class="art-post post-479 post type-post status-publish format-standard hentry category-tips-tricks" id="post-479"> <div class="art-post-body"> <div class="art-post-inner art-article"> <div class="art-postmetadataheader"><h2 class="art-postheader"><a href="http://businessintheblack.com/archives/479" rel="bookmark" title="Creating Filler Text for a website or demo site">Creating Filler Text for a website or demo site</a></h2></div><div class="art-postheadericons art-metadata-icons"><span class="date">Published</span> <span class="entry-date" title="11:32 pm">October 17, 2011</span> | <span class="author">By</span> <span class="author vcard"><a class="url fn n" href="http://businessintheblack.com/archives/author/webmaster" title="View all posts by webmaster">webmaster</a></span></div> <div class="art-postcontent"> <!-- article-content --> <p>One of the most cryptically sentences Microsoft has ever made with its products its the famous phrase in Microsoft Word ” Lorem Ipsum…”.</p> <p></p> <p>Don’t lose too much time to try to translate it. In fact, it doesn’t mean anything and no, it won’t take you to some mysterious Microsoft Holy Gray treasure buried somewhere in the Bill Gate mansion!</p> <p></p> <p>“Lorem Ipsum…” is nothing else than a latin-looking sentence used as filler text to test the general look and feel of a document. Here is a nice trick on how to automatically create and generate such a sentence without having to type it word by word!</p> <ol></p> <li>Open a new Microsoft word document.</li> <p></p> <li>type <strong>=lorem()</strong> and hit Enter.</li> <p></p> <li>This simple code will create three paragraphs of Lorem Ipsum characters.</li> <p></p> <li>If you wish to get something longer, you can control what the code above generates thanks to simple variables: <strong>=lorem(Number of Paragraphs, Number of Lines).</strong></li> <p></p> <li>Here is an example: <strong>=lorem(4,7)</strong> This code will automatically generate 4 paragraphs of Lorem Ipsum text and it will span across 7 sentences.</li> <p></p> <li>The lorem() function is available in Word 2007.</li> <p> </ol> <p> <center></p> <p><iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/EB-q6hLO1jw" title="YouTube video player" width="500"></iframe></p> <p></center></p> <div class="mr_social_sharing_wrapper"> <!-- Social Sharing Toolkit v2.0.8 | http://www.active-bits.nl/support/social-sharing-toolkit/ --><span class="mr_social_sharing"><div id="fb-root"></div><fb:send href="http://businessintheblack.com/archives/479" font=""></fb:send></span><span class="mr_social_sharing"><iframe src="https://www.facebook.com/plugins/like.php?locale=en_US&href=http%3A%2F%2Fbusinessintheblack.com%2Farchives%2F479&layout=button_count&show_faces=false&width=90&height=21" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:90px; height:21px;" allowTransparency="true"></iframe></span><span class="mr_social_sharing"><a href="https://twitter.com/share" class="twitter-share-button" data-count="horizontal" data-url="http://businessintheblack.com/archives/479" data-via="businessintheb" data-text="Creating Filler Text for a website or demo site">Tweet</a></span><span class="mr_social_sharing"><script type="IN/Share" data-url="http://businessintheblack.com/archives/479" data-counter="right"></script></span><span class="mr_social_sharing"><a href="http://www.stumbleupon.com/submit?url=http%3A%2F%2Fbusinessintheblack.com%2Farchives%2F479" target="_blank" class="mr_social_sharing_popup_link"><img src="http://businessintheblack.com/wp-content/plugins/social-sharing-toolkit/images/buttons/stumbleupon.png" alt="Submit to StumbleUpon" title="Submit to StumbleUpon"/></a></span><span class="mr_social_sharing"><a href="http://www.myspace.com/Modules/PostTo/Pages/?t=Creating+Filler+Text+for+a+website+or+demo+site&u=http%3A%2F%2Fbusinessintheblack.com%2Farchives%2F479" target="_blank" class="mr_social_sharing_popup_link"><img src="http://businessintheblack.com/wp-content/plugins/social-sharing-toolkit/images/buttons/myspace.png" alt="Share on Myspace" title="Share on Myspace"/></a></span><span class="mr_social_sharing"><a href="mailto:?subject=Creating Filler Text for a website or demo site&body=http://businessintheblack.com/archives/479"><img src="http://businessintheblack.com/wp-content/plugins/social-sharing-toolkit/images/icons_medium/email.png" alt="Share via email" title="Share via email"/></a></span></div><div id="wpcr_respond_1"></div> <!-- /article-content --> </div> <div class="cleared"></div> <div class="art-postfootericons art-metadata-icons"><span class="categories">Posted in</span> <a href="http://businessintheblack.com/archives/category/tips-tricks" title="View all posts in Tips & Tricks" rel="category tag">Tips & Tricks</a> | <a href="http://businessintheblack.com/archives/479#respond" title="Comment on Creating Filler Text for a website or demo site">Leave a comment</a></div> </div> <div class="cleared"></div> </div> </div> <div class="art-post post-473 post type-post status-publish format-standard hentry category-tips-tricks" id="post-473"> <div class="art-post-body"> <div class="art-post-inner art-article"> <div class="art-postmetadataheader"><h2 class="art-postheader"><a href="http://businessintheblack.com/archives/473" rel="bookmark" title="How to place a Paypal Payment link anyplace.">How to place a Paypal Payment link anyplace.</a></h2></div><div class="art-postheadericons art-metadata-icons"><span class="date">Published</span> <span class="entry-date" title="11:18 pm">October 17, 2011</span> | <span class="author">By</span> <span class="author vcard"><a class="url fn n" href="http://businessintheblack.com/archives/author/webmaster" title="View all posts by webmaster">webmaster</a></span></div> <div class="art-postcontent"> <!-- article-content --> <p>Pay pal is one of the easiest and safest way to send and receive payment on the web. Sign up wait 3 days for paypal to verify your account and you are off and running after this procedure you can buy or sell anywhere via Ebay, bloggs websites and Free classified.</p> <p>Place a Buy it now button on your blogs websites or auction and start selling anywhere in the world. The electronic transfer is fast, safe and easy. Paypal will never give your information to a third party.</p> <p> Buy it Now button Instructions:</p> <p> Sign up Free for a Pay pal account get verified then follow these tips:</p> <p> Log into your account</p> <p> Click on Merchant Services</p> <p>Choose the Buy it now button</p> <p>Configure Buy it now button and click done, Copy and paste code into desired area.</p> <p>There are small fees depending on transaction but bentifies far outweighs fees.</p> <p>  </p> <p><iframe allowfullscreen="" frameborder="0" height="349" src="http://www.youtube.com/embed/WoS1TOGr_tU" width="425"></iframe></p> <div class="mr_social_sharing_wrapper"> <!-- Social Sharing Toolkit v2.0.8 | http://www.active-bits.nl/support/social-sharing-toolkit/ --><span class="mr_social_sharing"><div id="fb-root"></div><fb:send href="http://businessintheblack.com/archives/473" font=""></fb:send></span><span class="mr_social_sharing"><iframe src="https://www.facebook.com/plugins/like.php?locale=en_US&href=http%3A%2F%2Fbusinessintheblack.com%2Farchives%2F473&layout=button_count&show_faces=false&width=90&height=21" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:90px; height:21px;" allowTransparency="true"></iframe></span><span class="mr_social_sharing"><a href="https://twitter.com/share" class="twitter-share-button" data-count="horizontal" data-url="http://businessintheblack.com/archives/473" data-via="businessintheb" data-text="How to place a Paypal Payment link anyplace.">Tweet</a></span><span class="mr_social_sharing"><script type="IN/Share" data-url="http://businessintheblack.com/archives/473" data-counter="right"></script></span><span class="mr_social_sharing"><a href="http://www.stumbleupon.com/submit?url=http%3A%2F%2Fbusinessintheblack.com%2Farchives%2F473" target="_blank" class="mr_social_sharing_popup_link"><img src="http://businessintheblack.com/wp-content/plugins/social-sharing-toolkit/images/buttons/stumbleupon.png" alt="Submit to StumbleUpon" title="Submit to StumbleUpon"/></a></span><span class="mr_social_sharing"><a href="http://www.myspace.com/Modules/PostTo/Pages/?t=How+to+place+a+Paypal+Payment+link+anyplace.&u=http%3A%2F%2Fbusinessintheblack.com%2Farchives%2F473" target="_blank" class="mr_social_sharing_popup_link"><img src="http://businessintheblack.com/wp-content/plugins/social-sharing-toolkit/images/buttons/myspace.png" alt="Share on Myspace" title="Share on Myspace"/></a></span><span class="mr_social_sharing"><a href="mailto:?subject=How to place a Paypal Payment link anyplace.&body=http://businessintheblack.com/archives/473"><img src="http://businessintheblack.com/wp-content/plugins/social-sharing-toolkit/images/icons_medium/email.png" alt="Share via email" title="Share via email"/></a></span></div><div id="wpcr_respond_1"></div> <!-- /article-content --> </div> <div class="cleared"></div> <div class="art-postfootericons art-metadata-icons"><span class="categories">Posted in</span> <a href="http://businessintheblack.com/archives/category/tips-tricks" title="View all posts in Tips & Tricks" rel="category tag">Tips & Tricks</a> | <a href="http://businessintheblack.com/archives/473#respond" title="Comment on How to place a Paypal Payment link anyplace.">Leave a comment</a></div> </div> <div class="cleared"></div> </div> </div> <div class="art-post post-374 post type-post status-publish format-standard hentry category-tips-tricks" id="post-374"> <div class="art-post-body"> <div class="art-post-inner art-article"> <div class="art-postmetadataheader"><h2 class="art-postheader"><a href="http://businessintheblack.com/archives/374" rel="bookmark" title="Meta Keywords">Meta Keywords</a></h2></div><div class="art-postheadericons art-metadata-icons"><span class="date">Published</span> <span class="entry-date" title="12:44 pm">October 16, 2011</span> | <span class="author">By</span> <span class="author vcard"><a class="url fn n" href="http://businessintheblack.com/archives/author/webmaster" title="View all posts by webmaster">webmaster</a></span></div> <div class="art-postcontent"> <!-- article-content --> <p>The Meta Keywords is used to list keywords that define the content of your site. Keywords are used by search engines to properly index your site in addition to words from the title, document body, and other areas. The Meta Keywords tag is typically used for synonyms and alternates of title words.</p> <p><strong>Keyword</strong></p> <p> a word that a search engine user might use to find relevant web page(s). If a keyword doesn't appear anywhere in the text of your web page, it's highly unlikely your page will appear in the search results<br />  </p> <p><strong>Meta tags</strong></p> <p> Meta-information (information about information) that is associated with a web page and placed in the HTML but not displayed on the page for the user to see. There are a range of meta tags, only a few of which are relevant to search engine spiders. Two of the most well-known meta tags are the meta description and meta keywords</p> <p><strong>Keyword research</strong></p> <p> Determining the words and phrases that people use to find something, then compiling them into a list for use on web pages, etc<br />  </p> <p><strong>Title tag</strong></p> <p> The text displayed in the blue bar at the very top of the browser window, above "Back," "Forward," "Refresh," "Print," etc. Although inconspicuous to the user, the title tag is the most important bit of text on a web page as far as the search engines are concerned. Search engines not only assign the words in the title tag more weight, they also typically display the title tag in the search results, making the title tag an important potential call-to-action as well. Thus, the wording of each page's title tag should be thought through carefully.</p> <p><strong>Meta Description tag</strong></p> <p> The Meta Description tag gives a description of the document. The Meta Description tag is a short, plain language description of the document, usually consisting of 20-25 words or less. Search engines that support the Meta Description tag will use the information to publish on their search results page, normally displaying below the Title of your site listing.<br />  </p> <p><strong>Meta Keywords tag</strong></p> <p> The Meta Keywords tag is used to provide alternative words for the words used in the body of the page. The Meta Keywords Tag is becoming less and less important in influencing the search engine ranking of a page.</p> <p> </p> <p><strong>RSS (Rich Site Summary) Feed</strong></p> <p> a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.</p> <p>A variety of RSS Readers are available for different platforms. Some popular feed readers include Amphetadesk (Windows, Linux, Mac), FeedReader (Windows), and NewsGator (Windows – integrates with Outlook). There are also a number of web-based feed readers available. My Yahoo, Bloglines, and Google Reader are popular web-based feed readers.<br />  </p> <p><strong>Social Sites</strong></p> <p> Focus on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.</p> <p>Popular social sites include: Facebook widely used worldwide; MySpace, Twitter and LinkedIn being the most widely used in North America; Nexopia (mostly in Canada); Bebo, Hi5, StudiVZ (mostly in Germany), Decayenne, Tagged, XING;, Badoo and Skyrock in parts of Europe; Orkut and Hi5 in South America and Central America; and Friendster, Multiply, Orkut, Wretch, Xiaonei and Cyworld in Asia and the Pacific Islands.<br />  </p> <p><strong>Link building</strong></p> <p> Requesting links from webmasters of other sites for the purpose of increasing your "link popularity" and/or "PageRank". Considerations for link building can include directory submissions and press release syndication.<br />  </p> <p><strong>Link popularity</strong></p> <p> When other web sites link to your site, your site will rank better in certain search engines. The more web pages that link to you, the better your link popularity.<br />  </p> <p><strong>Forums</strong></p> <p> A virtual community. Also known as discussion forums. Used by search engine optimizers and webmasters for information exchange. Users can post messages in different forums, either to the group at large or to certain users. However, all postings can be seen by anyone else who has access to that forum, so save sensitive materials for private email. 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